Fashion & Retail


Hermès Flagship Windows

Production Design, Fabrication Design, Build
Hermès designed their New York flagship window display in support of a new fragrance, and styled after their iconic scarves. I directed the production design and fabrication teams, and worked directly with the artist to bring their highly ambitious designs to life.

The artist provided visually impressive concepts that required the deep production expertise to complete. I led in-depth R&D, experimentation, and problem solving to produce displays true to the essence of the design.






Designer Fashion Window Displays






Nike Soho Vapormax Launch

Production Design, Fabrication Design, Build
For the global release of the Vapormax sole, Nike brought an ambitious idea, but little design directive or timeline for the centerpiece of their new NYC Soho flagship store. Having built trust in execution and creative, I was offered the opportunity to take their creative guidance and drive the design of the central displays: A table filled with Vapormax soles which blasted guests with rushing air as they reached for a sample sneaker, and pedestals that “trapped” vapor in acrylic.






Retail Interiors





Modular, expandable system for Herman Miller retail location, capable of transforming into shelves, walls, racks, or any other display necessary while fitting seamlessly in to the store aesthetic.



Mundo Majzel