Music
Apple Music Studios
Creative Direction, Art Direction, Brand Guidelines and DesignApple Music launched Apple Music Radio, a set of artist and taste-maker driven shows recorded and live streamed from Apple Music Studio spaces. Key cities for musical culture in different genres were selected to build new studios, or have existing studios redesigned.
As part of the launch, the Apple Music marketing team updated the brand values and imagery to be more playful, reactive, and artist focused, instead of the previous more Apple corporate look.
I interpreted that update into Brand Guidelines for the Apple Music Studio physical spaces and created guidance for design of new spaces and updating of existing space.
On-camera Studio Look