TV & Film

Ted Lasso Season 2 Premiere

Creative Direction, Brand Design, Art Direction and Design

The Los Angeles premiere launched Season 2 of the Apple TV+ flagship show Ted Lasso. Alongside the Brand Experience Team, I developed the creative look of the premiere photo call and screening experience.

I also led the creation of a brand design system to bridge between traditional Hollywood step and repeats, and the more intentional Apple brand aesthetic. Over time, I refined the design system in to Brand Guidelines which are still in use today.

After the launch of Season 2, we partnered with local shops in Los Angeles to promote the show in advance of awards voting season. We activated cross promotions with Apple Pay and branded give aways based on the shows’ story to create an integrated experience.

Other Premieres and Brand Guidelines

Mundo Majzel